In October, Google also launched the continuous scrolling update on mobile, which automatically loads the next set of results at the bottom of the page as you scroll further. Updates for Google Ads Google has certainly not stood still in the field of digital advertising. For example, Google already implemented a major change for phrase match and broad match modifier in February. Later that month, Google announced a major update, making responsive search ads the default for ads. In April, the company chose to make several changes to its smart bidding options, including bundling Target CPA and Target ROAS with the Maximize Conversions and Maximize Conversion Value bidding strategies.
Growth of online marketing spending Finally, total online marketing spending is estimated to grow to more than $455 billion by 2021. It remains interesting to follow how this pie will be distributed in the coming years. Not only Google and Facebook benefit from these growth figures. Amazon also manages to attract an increasing share. The Internet Marketing Trends for 2022 What are the most important online marketing trends for this year? Some of the trends I describe below job function email list are new, others are developments that I have also mentioned in recent years and that are still ongoing. Automation, AI and machine learning In the coming years, some say we will see artificial intelligence continue to grow into the most transformative technology humanity has ever known. Sunder Pecha (CEO of Google) calls the development of artificial intelligence (AI) as a species even bigger than that of fire or electricity.
An ambitious statement. But given that AI is already being used to help tackle climate change, explore space, and actually affect all industries, the rationale for that statement is certainly there. The actual impact of a situation in which machines increasingly make decisions is still difficult to visualize. Decision-making can potentially take place much faster and more accurately than if it is done by humans. At the same time, logically, many critical questions about this development are also being asked, which we cannot yet answer all of. Quote from Sunder Pacher. Image source.