You’re skimming for the most relevant tidbits of information, right? That’s how your visitors read your landing page, and you gotta adjust accordingly by sharing your info in the right order. You gotta place your email signup space in a spot your audience will look at even when they’re skimming. Everyone follows a specific visual hierarchy when they consume online content, based on placement, color, and contrast. Try using the “squint test” on your landing page.
What stands out when you squint your eyes? Your signup space format will also affect its impact on your layout. For example, a single text field will perform differently from a form with multiple fields, depending on your page layout and brand. You could also consider how a pop-up or sticky bar would work with your visual hierarchy and audience’s preferences. Check out how BoxyCharm nailed the layout for its signup landing page for the BoxyLuxe box: Image courtesy of Boxycharm BoxyCharm placed their signup form at the very top of their landing page and framed it with images of the products that go into their boxes. As a result, your eyes are drawn to the text and form in the center, encouraging buy email list you to join the promotion list. Copy Keep the copy describing your email list as short and punchy as possible.
buy email list
You need to summarize all of the good stuff you’ll offer your audience into a few short sentences or sections. As the Unbounce landing page copywriting guide puts it, it’s not about your features, it’s about your benefits. When you’re writing your landing page’s pitch for your emails, you wanna mention these two details: Your email frequency: Mentioning the exact days you send your emails is even better. A brief overview of what your audience can gain from your emails: You’ll ideally wanna drop a note about your credibility. Even a short add-on like “get the latest insights from industry experts” will help boost your authority.